Essential Guest Posting Rules that Must Not Be Ignored
Guest posts are powerful tools that can improve a website’s authority, enhance brand visibility and bring more traffic to a business website or web store. In order to enjoy the benefits of a well written guest post, it is imperative for writers to know the rules that should never be ignored.
Enjoy the process and detach
This is about setting the right mood, so your writing comes naturally. Unless you can detach yourself from all fears and possible outcomes, you won’t be able to function fully and be your best creative self. Bloggers who allow themselves to feel good and who stay detached have the best results in the end. Fearful, tense writers fail to impress their audience.
Focus on high authority blogs
This approach is still the best you can have when it comes to quality guest posting. You need to read big blogs regularly and to make friends with their owners/writers. If you’re good enough, you might even get invites without needing to push for it. It’s better to stay focused on these big, high authority blogs instead of investing your time in loads of small ones.
Give it a great title
The title is crucial to a blog post. The writer needs to aim to surprise and engage the reader right away. It must not be misleading though. Deliver what you promise. The title is the way you ‘pack’ your post – make it create interest in readers.
Good writing has certain traits that cannot be alienated – it usually adds something to a known topic, it provides a new perspective, it challenges views and so on. To make your guest post valuable, you must figure out what you can bring. Is there a novelty, a different perspective, a supplementary piece of information on the given topic? Posts that don’t add value are overlooked. You can also pick a topic that isn’t covered by the chosen blog, as long as it’s connected and therefore relevant.
Read your host blog thoroughly
Don’t just pick a blog to write on; spend time reading it, getting to know its style, its preferred topics etc. This will also help you see what’s missing on it, so you can step in and have your say (and get attention). Read as much as you can on your chosen host blog before you attempt guest posting on it.
Skip the branding
Once you find such an opportunity, you’ll feel compelled to give your best and start an enthusiastic branding effort, but this will backfire. Branding should be kept out of guest posts. Keep these informative, educational, interesting or intriguing and refrain from speaking about your own offer. Don’t brad about your expertize, make proof of it. This is how you are going to convince people to click on your link. Avoid telling them how good you are or how terrific your brand is.
If your post gets rejected, it only means one thing: that you haven’t yet honed your tactic and writing skills. Or, the writing could be flawless, but you are missing on another important aspect.