Author Archives: Vishal Shah

Tips on How to Write a Great Guest Post


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Everyone in online business should know by now that guest posts are essential to growing blogs. However, not many people realize that the right kind of guest posts can actually grow their careers. Most bloggers simply pump out articles with the idea that the more they post, the better they will fare, but the truth is that there are no long-term benefits to this. Here are some tips that could help you to write some truly great guest posts.

 

Guest Posts Should Move Readers to Outcomes

 

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Every time that you decide to write a guest post, you will be given a small amount of space within that post where you can input a link to your blog, a small biography, and maybe even a picture of you. The mistake that most people make to start with, is that they don’t think about where they’re going to send their new readers. Make sure new visitors to your website are welcomed with a useful landing page that’s full of helpful information.

 

Mention Important Bloggers in your Niche

 

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A great way for newbie’s to grow their blog is to give a shout out to other websites or blogs that have already established big audiences. The first benefit of this strategy, is that it associates you with the experts in your area. Secondly, if you provide an email or tweet before your guest post goes live, you can harness the benefits of their contact list as they associate themselves with your content. This a great bit of promotion that your host blog will also thank you for.

 

Follow up on Your Guest Posts

 

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One of the best things to learn about guest posting is that you can leverage the fame it develops to create more buzz for your blogs. Mention big bloggers in your posts, then make sure that those bloggers have a reason to promote any of the follow-up posts that you produce. Make sure that you don’t only reach out once than give up, instead follow on with a continuous content relationship.

 

Look for Long Term Results

 

A lot of people write guest posts and then immediately sit around waiting for the traffic to come in. However, the short term response isn’t as important as your long term impact. Ask yourself some important questions when you’re assessing the success of your guest posts, and you’re sure to see an improvement:

 

  • Does it rank well on search engines for a keyword that is relevant to your goals?
  • Does it boost your credibility and reputation in your niche?
  • Has it created a new discussion somewhere?
  • Has it given you any new contacts to chase down?

 

Use the Comments

 

One of the most important things you can do for your guest posts is stick around and look into the questions that you get through the comments. Usually, most of the long-term relationships you really need will be built in the comment section, so don’t be afraid to respond and answer. If a particular question or comment is incredibly interesting or particularly engaging, you could take the idea and use it for the start of your own new blog post, then announce that in the comment section to get people moving.

Top 5 SEO Facts that Business Leaders Need to Know


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Despite what certain blog posts might be saying, the truth is that SEO is still as important as ever to online success, and the chances are that it’s going to remain that way. However, if you’re still preoccupied with the SEO practices of 2010, you need to make sure that you get yourself up to date. SEO rules and regulations can change from one year to the next, and failing to be up to speed could mean that your website suffers with some serious repercussions. If you want to stay on top of SEO, here are some facts that you absolutely need to know.

 

1. You’re not Owed Your Search Rankings

 

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The first thing you’ll need to come to terms with, is that having your site ranked well by Google is not something that is owed to you, it’s a privilege. Google doesn’t owe your website anything, so don’t expect any special treatment regardless of how important or successful you perceive your business to be.

 

When it comes to ranking placements, you need to remember that your placement can shift within seconds, without any warning or apparent reason. Because of this, you’ll always be playing catch up. However, the effort doesn’t mean that a high ranking is any less important. Losing your rank could actually put a huge dent in your finances, and ignoring search engine updates could lead to costly mistakes for your business.

 

2. Tiny Changes can damage your SEO

 

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Sometimes, a business could find that it loses its dominant presence on a search engine, because they made a very small incorrect decision. A tiny change to a title tag, page header, or navigation bar could be enough to knock you down off the top spot instantly. Modifications can have a serious impact on the present and future of your web presence, so it’s important to test aggressively before you commit to any changes at all.

 

3. Be Cautious with new CMS systems

 

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Moving your website to a better content management system may seem to be a good idea, but you have to be sure that you have a good migration strategy in place if you want your SEO to be preserved. Improperly switching to a new CMS could kill off your sales and traffic. Although working with a new CMS can provide numerous benefits, from enhanced functionality to better productivity, it’s important to remember that a lot can go wrong from a SEO point of view.

 

4. Mobile SEO is more than Responsive Design

 

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Many website owners have convinced themselves that responsive design and mobile SEO are the same thing. Though getting your website to work well on a smartphone or tablet is important, Mobile SEO involves a lot more, including optimization techniques for:

 

  • Easy navigation on mobile devices
  • Access to relevant information
  • Improved geo-targeted local rankings
  • Easy share-ability
  • Customized experience for users based on their location

 

5. Change is Constant

 

 

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The only thing that you can rely on to stay constant in the world of SEO is change. Everything about the online marketing sphere will continue to evolve as new technology emerges and people change the way that the buy and research products.

Top 3 Content Marketing Concepts to build your Reader Rapport


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If you really want to make an impact on the online business sphere today, then you need to be ready to learn the various facets of internet advertising and web presence. An essential part of this process will be figuring out the best content marketing concepts for your needs. Different people will have different requirements when it comes to offering the right amount of content, at the right times, in the right locations. However, one thing that all content must have in common is that it is relevant, useful and valuable to your reader.

 

Once, it was easy enough to pack your blogs and articles full of the right keywords, therefore manipulating search engines to place you at the very top of the results pages. Today however, achieving online success is far more complicated. It requires a direct focus on producing excellent quality posts that your readers will enjoy, and generating organic visibility. Part of this will require you to establish a relationship with your clients, which allows them to trust you, show interest in your products, and give you the valuable interaction that you need. Here are a few ways to do that.

 

1.) Conduct Surveys

 

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If you have a reasonable amount of visitors approaching your website on a regular basis, or various connections through social media outlets such as Facebook and LinkedIn, you could find that running surveys is incredibly useful. By asking your readership directly about what they’re interested in, what they care about, and what they would like to see, you are showing your audience that your company puts them first. Conduct surveys that are relevant to your needs or business, and publish the results regularly on your website, alongside personal commentary.

 

There are plenty of tools for creating free surveys available online today, as well as options that are offered by LinkedIn and Facebook directly.

 

2.) Write an FAQ

 

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Take some time to sit down with your team and establish the questions that appear most often in regard to your services or products. A frequently asked questions sections can be incredibly useful, as it helps to develop organic visibility, and offers a way to make customer service simpler.

 

If you have quite a few questions in mind, and the answers are going to be somewhat complex, you should consider developing a system where the questions are on one page, and the question is repeated with the answer beneath on another page. This will not only make the process of reading simpler, but it will also help to boost your search results by focusing on each HTML page separately.

 

3.) Newsletters

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They may seem like old-school forms of contact today, but newsletters are just as useful now as they have ever been. Having a newsletter is a great way to make sure you’re keeping in touch with your current prospects, clients and more. Newsletters also deliver new opportunities for you to add content to your website, as you can add the content from the newsletter into a certain section or page. It’s a good idea to include a HTML version of your newsletter that makes it easy for people to see what you’re offering and what you’re trying to achieve. Don’t forget, newsletters should be:

 

  • Personal
  • Interesting
  • Engaging
  • Informative
  • Fun to read

How to Overcome Content Writing Block and Write more


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Speak to any expert about what you need to become more successful online today, and the chances are that one of the first things you will hear is “more content”. Adding interesting and valuable content to your website can be incredibly difficult, as many people feel as though their service or product may not be interesting enough to gather enough readers. However, a bigger problem than this is coming up with fresh and engaging material on a regular basis. If you’re struggling to come up with enough ideas to improve your SEO marketing, then the following advice could be useful to you.

 

1.) Develop a Q&A or FAQ section

 

This is probably the best option available when you’re struggling for things to write about, as it gives you direct access to the things that your specific target audience is most interested in hearing about, or learning more about. There are plenty of customers or potential clients out there that will have questions to ask, and finding ways to answer those questions in a helpful and creative manner provides you with instant content.

 

Add a simple form into your website and give people the opportunity to send you their questions, then write a short post or article about each one. Another benefit of this is that your audience gets to see first-hand just how knowledgeable you are about your product, business or industry. As a result, they are far more likely to trust you with their money.

 

2.) Transcribe your Podcasts and Videos

 

Another way to develop new content for your website is to transcribe the podcasts and videos that you and your team have made in the past. You can then post these transcriptions within certain sections of your site as article, or even place them on the same pages as the podcasts and videos they are about. Even if you do mini training sessions internally, you could record those and have them transcribed too.

 

3.) Give your Business a Human Edge

 

One of the best things that you can do for your company is remind people that there are human beings working behind it. People are far more inclined to trust a person over a nameless, faceless corporation. Humanizing your business means talking about the various aspects involved in it. This could include:

 

  • Talking about the most embarrassing things to happen to your company
  • Talking about how you have overcome issues
  • Discussing your aims and concerns

 

On the other hand, you may sometimes find it useful to take about what’s actually going right in your industry, and how you feel that will impact the future of the world around you. Don’t be afraid to get passionate about what you’re doing, and let your audience have the occasional peek behind the curtain.

 

Remember it’s Going to be Hard Work

 

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One important thing to remember about this process as you are searching for new ways to inspire yourself into further content is that it’s always going to be tough. Content writing is hard work and it requires a great deal of time, dedication and personal growth to get it right.

Advice for Using Guest Posting to Grow Your Audience Online


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Before you can fully understand the benefits of guest posting, you may need a refresher on what the process actually means. Guest posting means that you write and publish an article of your own on someone else’s blog or website. Plenty of websites online today offer this kind of activity, and you simply need to find one that is relevant to your industry if you want to get involved. It’s a great way for people to establish connections with brand new groups of readers, and get their name out into the crowd for the first time.

 

Guest Blogging Creates Relationships

 

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There are a number of ways why guest posting has become such an important strategy for bloggers and website owners who want to build their online influence. Bloggers in general need good content, and by adding value to someone else website with your writing, you’ll quickly start building relationships with bloggers and other individuals in your industry.

 

Bloggers make up a pretty big percentage of the conversations that are currently taking place on the internet, especially on social media locations like Twitter and Facebook. They’re good friends to have, because they can be incredibly influential, which helps you to grow your influence too.

 

Guest Posting is good for SEO

 

Whenever you chose to get started with some guest posting, the one non-negotiable demand that you should have for your researched and high-quality work is this: the host must include a link to your blog or website somewhere in the post.

 

Over time, these natural backlinks will help to improve the overall value of your blog or website to search engines, meaning that you’ll quickly become easier to find in important places like Google, Bing and Yahoo.

 

Guest Posting introduces you to New Audiences

 

Perhaps the most beneficial part of guest posting, is that you get to enter into an already existing community, and share your message with anyone and everyone who’s there. This means that you can connect with brand new people, which is incredibly beneficial to your business if you do it right.

 

If your guest blogs join into a discussion and add some value, then you will see that value convert into other things over time, such as fans, followers, and further readers. On the other hand, if all you’re ever doing is begging for attention, you could get plenty of fame, but not for the reasons you were hoping for.

 

How to be a Good Guest

 

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If you want to be a good guest on any blog, you should make sure that you:

 

  • Link to your post from your own website or blog
  • Share the post on twitter and Facebook – feel free to post about it on twitter several times
  • Thank the host of the blog in question
  • Make sure that you’re available to answer the questions and comments that will undoubtedly appear regarding your post.

 

Although none of these steps are mandatory, it’s a good way to improve your chances of establishing a great reputation online.

Tips on Writing an Effective Content


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When users visit your site, they have a certain picture in mind of the kind of contents they are looking for. In order to keep these users on your site – and returning – you need to provide them with effective and valuable articles and contents. Many site owners are often daunted by the thought of writing high quality contents, but the task is actually not so difficult to complete.

 

Help Users Remember Your Content

 

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One of the first things you need to keep in mind when writing your site’s content is to help users keep the content in mind. Use pointers, H1 and subheadings as well as other web elements to make the article more memorable. You can also attach suitable pictures, diagrams and charts to simplify the information.

 

Make Your Content Scan-able

 

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When users first visit your site, they don’t normally read the content right away. What users love to do is scan through the site – or the article – for information. To lower your bounce rate, the articles you post must be informational even when users only scan them.

 

You can use bold, italic and coloured text to help strengthen key information in the articles. Similar to helping users remember, you can also use lists and titles to achieve the same thing.

 

Make the Article Practical

 

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The most popular type of contents on the internet is practical guides. By helping users complete a specific task, you are providing them with valuable information. Instead of writing a long article about a topic, keep the article short and information-packed.

 

Keep the Articles Relevant

 

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There are two things you need to keep in mind when writing articles that are relevant: the main theme of your blog or website and the latest trends. You need to align the contents you are sharing with these two sides of the content writing coin.

 

Following the latest trends will help you gain more traffic as well. Paired with high quality content and good web design, you can actually retain more visitors and increase your site’s traffic gradually.

 

Write for Your Audience

 

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This is probably one of the most important things to do when writing web contents: write for your audience. The kind of language, writing style and overall delivery you use must be in alignment with how your audience see and read articles. If you are writing for a serious audience, for instance, using slangs and informal delivery may not be suitable.

 

Watch Your Keyword Density

 

 

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Search engines are moving away from keyword-packed articles and currently valuing good, well-written articles more. Instead of trying to pack as many keywords as possible to an article, write a short article that your users can actually read and benefit from. The SEO-side of your content marketing strategy will take care of itself.

 

Stay on Topic and Have a Point

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When writing an article, stay on topic and produce a point at the end of it. The point – or a conclusion – will provide that satisfied feel to your users, making them return for more articles and spend more time on your site.

How to Run a Successful Twitter Account


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Communicating a message, whether it is a promotion for your products and services, a contest or just articles on your website, on Twitter can result in great responses. However, the message needs to be delivered correctly so that audience – your followers – can pick it up quickly. To run a successful Twitter account and gain a lot of great benefits from the social network, here are a few things you need to do.

 

Construct the Right Message

 

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Twitter is 80% noise and 20% useful information. This is just how the social network is developed. Most of the time, you will see users sharing their daily activities, jokes and links to random sites. These are what we call noises. In order for your message to be received, you need to separate yourself from the noise.

 

A good Twitter message, or a Tweet, is one that can grab followers’ attention. You need to have:

 

  • A catchy line that users will read when scrolling through the timeline
  • A link to more information on the message
  • A picture to help separate the message from other Tweets on the users’ timeline

 

By combining these three elements, you can reach a high number of followers every time.

 

Ignite Engagement

 

Twitter is not the place to do one-way sharing of content. It is a place where users – including yourself – can share, interact and communicate in real-time. Sharing the message and not engaging to responses is just bad practice.

 

In fact, you should always design your message to arouse engagement. Let users reply, retweet and reshare your message. Have them involved in a conversation or an activity.

 

A good example of getting engagement is the campaign for The Godzilla 2014 movie. It uses a transparent image of the Godzilla’s tail in the clouds. When seen on Twitter’s timeline – with a white background – the tail is simply invisible. When users started to zoom in – showing the picture against a black background – however, the tail was visible. It instantly went viral and millions of users were talking about it. This is the kind of response you need to ignite.

 

Tweet Regularly

 

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Just like posting new articles on your blog or website, tweets must also be sent regularly. Not tweeting for a day or two will make users think the account is no longer active; you may lose a lot of followers this way.

 

Instead of posting sporadically, keep tweeting at least once every two hours. Don’t forget to reply to users publicly (with the user’s Twitter handle on the back of the Tweet) and answer questions to increase your level of engagement.

 

Interact and Be Personal

 

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The Twitter account may be about your brand, but the person running it is still human. Address users who interact with you on Twitter personally. Answer questions whenever you can and ask questions so users can get involved with sharing valuable content. Don’t forget to incorporate links to a blog post when you need to share something in details. One last thing: don’t hesitate to apologize when you make mistakes.

Getting Started with Internet Marketing on a Budget


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If you think internet marketing is expensive, then you have come to the right page. On the surface, at least, internet marketing does seem like a costly thing to do. You need to invest on PPC (Pay-per-click) advertising, SEO campaigns and many more. The truth, however, is fairly different. Internet marketing doesn’t have to be expensive for it to be effective.

 

Start Blogging

 

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A good way to start your internet marketing campaign is by blogging. By sharing valuable content to the public, you are attracting more traffic and increasing your site’s credibility. It doesn’t have to be complicated as well. You can share how-to and short tips related to the products and services you are selling. You can also share industry-related news or tips in general.

 

Once you start posting blog posts on your website, you will see an increase in traffic almost immediately. This is because search engines will pick up those updates and rank your site higher in search results for relevant keywords. Everything is done generically.

 

Leverage Social Media

 

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Social media is the hottest tool of internet marketing these days. You can connect with your users directly, share content to the public and market your site effectively without spending a dime. You don’t even have to hire a social media expert; simply manage the account yourself to get started.

 

The key to successfully reaching new audience through social media is communication. Don’t hesitate to communicate, reply and ask questions to the users on your social networks in order to gain more audience. Do cross-posting and cross-promotions with other brands on social media to expand your followers even further.

 

Use Email Marketing

 

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I don’t suggest spamming random email addresses with promotional mails. What I’m suggesting is building a target oriented mailing list that you can use to keep promoting your site as well as the new content you post on it. Email marketing is still one of the easiest, most affordable ways to market your site.

 

Services such as MailChimp allow you to send newsletters – thousands of them – for free. These are the best places to start. Put a Subscribe box (or popup) on your site and start building an effective mailing list for your brand. Once you start sharing viral content through the mailing list, you can reach new audience as well.

 

Send Out Press Releases

 

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One last tip I can give you about doing internet marketing on a budget is to use press releases and connect with other blogs, news sites and various websites in the industry. By sending out press releases upon launching a new product, service or feature, you can increase your media coverage substantially.

 

Not all news sites will write your story. The target is not to get all of them to write about your new product or service, but to get at least 10% of them interested. You may not be able to get media coverage the first time, but you are already building a relationship with these websites. Communicating with them in the future should be much easier to do.

Common SEO Mistakes To Avoid


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SEO or Search Engine Optimization is an on going thing. You can’t expect to complete a round of SEO campaign and have your site appear at the top of search results forever. To continue performing well SEO-wise, your site needs to be improved continually as well. Sadly, the mistakes you make will also reflect on your SEO performance. Which are the most common SEO mistakes you should avoid?

 

Keyword Stuffing

 

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This is a classic SEO mistake many ‘experts’ still make. As sad as it may sound, there are still a lot of web owners that stuff their articles with keywords, hoping the articles will perform well SEO-wise. The truth is, this type of articles are now blacklisted from search results.

 

Instead of stuffing your articles with keywords, write valuable contents that users can actually read and benefit from. The more time your users spend browsing your site, the better your SEO performance will be.

 

Broken Links

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Almost all websites accumulate broken links over time; this is a natural thing that occurs as changes are made to the websites. Although broken links are not uncommon, they are still very annoying for users and search engine crawlers alike.

 

The good news is, you can now use web services and tools to help you scan broken links and remove them. Google Webmaster Tools is a good place to start. Other tools such as SEOMoz and Pingdom helps review your site’s performance in general, including how the broken links impair your user’s experience.

 

Copied Contents

 

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Search engine crawlers are now smarter than ever. They can identify not only copied text, but also stolen images and duplicate content. When these things are found on your site, your search engine rankings will drop substantially.

 

Producing high quality content is not an easy task to complete, but that doesn’t mean you should copy articles from other sites. At the very least, you should rewrite the articles so that search engine crawlers see them as original.

 

You should also try to write shorter articles instead of pushing yourself to write long contents. Not only will you be spending less time on writing the contents, you will also find it much easier to be consistent in updating your site.

 

Meta Keyword Tags

 

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This next mistake may not be so obvious, but it is a mistake nonetheless. Webmasters and site owners are still using Meta Keyword tags for SEO purposes. This is wrong for several reasons:

 

  • Search engines no longer weight Meta Keyword tags as an essential element, so they are rather obsolete in today’s SEO scene.
  • The Meta Keyword tags reveal the keywords you are targeting. These keywords can be picked up by your competitors, allowing them to figure out your SEO strategy without so much as a problem.
  • You are adding more lines to your page. When you start adding a lot of keywords to the tag, you are actually slowing your site down.

 

Now that you know about the negative effects of using Meta Keyword tags, it is time to remove them from your header for better SEO performance.

5 Plugins Any WordPress Site Should Use


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WordPress is a very wonderful platform. It is flexible and easy to use, offering a wide range of customization options without making the whole thing too complicated for everyday users. Whether you want to create a simple personal blog or a corporate website, WordPress is the platform to use. WordPress also comes with thousands of plugins that can enhance the capabilities of your site even further. Here are the top 5 WordPress plugins you should use.

 

WordPress SEO by Yoast

 

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There are a lot of WordPress SEO plugins out there. All in One SEO is a good alternative to look into, but the WordPress SEO by Yoast is the most comprehensive and user-friendly to use. The plugin allows you to fine-tune every part of the site for SEO purposes.

 

WordPress SEO is very easy to use. Once installed, you can add SEO-related tags, perform site-wide scans and even get suggestions on how to improve your site’s SEO performance. There is a premium version with more tools if you are serious about optimizing your site for SEO purposes.

 

Contact Form 7

 

A good website should come equipped with a handy and easy-to-use contact form. Contact Form 7 is one of the best plugins to use if you want to create contact form for your site. You can construct multiple contact forms, customize each of them, send contact emails to multiple recipients and provide notifications to your users.

 

Contact Form 7 is also a lightweight plugin that will not slow down your site. The interface is very clean and simple. Even when you have no prior experience in using WordPress tags or shortcodes, you will be able to make a contact form in minutes.

 

Simple Sitemap

 

Managing a sitemap for Google and other search engines doesn’t have to be difficult now that you have Simple Sitemap helping you. Once installed, the plugin will crawl your site and make a sitemap automatically. As you add more content, you can choose whether to add those new pages to the sitemap from the WordPress Editor.

 

Google Analytics for WordPress

 

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Most WordPress themes are compatible with Google Analytics. All you need to do is copy-paste the tracking code and you are all set. The Google Analytics for WordPress plugin, however, takes it a step further. It offers you the tools for tracking multiple campaigns, hotspot analysis and a lot of other advanced Google Analytics capabilities. Even better, you don’t have to go deep into the Google Analytics advanced settings to access these features. Everything is displayed cleanly and all features can be access with just a few clicks.

 

WP Super Cache

 

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WordPress is a content management platform so dynamic it can be used for almost every kind of websites. However, your contents don’t have to be served dynamically every time. Using WP Super Cache, you can speed up your WordPress site substantially by serving dynamic content as static pages. The result is lower server load, higher site performance and faster loading time; all translates to a much better user experience.