Category Archives: Social Media

Components Of An Extraordinary Social Media Campaign

So, you are all set for a social media campaign, but you don’t know how to start it? Well, this article would help you out. First of all, you need to keep in mind that it would not be easy. You would need to put in a lot of effort. Additionally, it would take time. At times, you might feel like leaving it in the middle, but if you continue, you would get the desired results.


Let us first discuss about the two most important elements, which would help you in the social media campaign that you are heading towards to.






The first element is the people. Don’t take it wrong by the way, we are not talking about any class of people you can find to impose your ideas on to. In fact, nobody would let you impose your ideas on to them. But, if you focus on the right bunch of people, you would be doing it right. Remember, only those people would people would listen to you who are actually being affected by your idea and hence, you should target them only. Later on, if you are lucky, you might be able to target the unrelated public too.


Also, do not give the responsibility of the campaign to anybody who is free in your company. Instead, search for a person who is smart and at the same time flexible, which would be able to tackle the changing needs of the market. You might have to change the plan sometimes and the person should be able to handle the changes.


How you present yourself to the world is equally important, make sure that there are no mistakes left out there. And to make sure that there are no mistakes, you would need the second element, Practice.




If you are thinking that you can just tweet about your new business idea or just post a Facebook status and you would get million likes, you are wrong. You need to plan a few things ahead before posting your first Facebook status about the social media campaign.


Time to time, you would need to analyse where your audience is going and in case your audience is bored, you might need to change the plan and think of something interesting to give to them. It would not take much money of yours but it would surely need you to invest some time in it.


Next, we come to the components of an extraordinary social media campaign. Go through them and make sure that you understand each step properly:




1. Your Purpose


First of all, think yourself why you need this social media campaign and why is it important to you. In case it is really important to you, you would get the answers yourself and you would be able to invest your time and money wisely.


2. Research on the Matter


You would need to perform an extensive research so as to make sure that there are no flaws in your campaign. A single inaccurate fact might take away a couple of your clients from you. And in business, loss of a single client might be painful. Also, collecting the data is one part and implementing it is another. Hence, make sure that you have sensible people who are able to analyse the data and build up something huge with it.


3. Understand the Objectives


Once you are clear in your objectives and you are firm towards achieving them, nobody can stop you, except you. Divide your objectives into smaller ones and associate a deadline with them. Then, keep on accomplishing those and one day, you would get your objectives accomplished.


4. Keep an Eye on the Stats




Deadlines are created for meeting. Hence, make sure that you do not skip any. And, in case you skip, work faster so that the overall progress is not delayed. Also, understand what is actually important to you. If there are 1000 likes on your Facebook page and you know how you have achieved them (by requesting the friends again and again), this is not going to help your business in future. Hence, act maturely and count only those things as success which actually deserves to be.


5. Strategy and Software


Following the right strategy is important, no doubt but these days, apart from strategy, one thing that would re-define your success is what kind of software and tools are using. Remember, this is the era of the SMART work and not the hard work. Hence, it is important that you go for right software’s which not only save you money, but time and effort as well.


You can take help of the professionals in case you are unaware of the social media tools.


6. Documentation


When it is about business, everything needs to be legal and documentation is something that you should take care of. You can appoint a person specifically for this purpose. As long as the social media campaign is going on, you should have each and every detail of it on paper so that problems do not occur later on. Social media policy, engagement practices, implementation plans, privacy, social media roles, strategy documentation, permissions in written format etc. need to be there with you all the time.


7. Execution of the Plan


This is the major part of the social media campaign and if you have done the previous steps right, chances is that you would not face any problem with this one. You might feel that you are sitting on the computer all day long in the initial days, but soon, you would get to see the results and then it would motivate you.


8. Measurements and Adjustments




There are many social media tools available in the market which would help you to measure the growth of your social media campaign. You should use them to find out the weekly or monthly growth of your plan. In case you are doing everything right, measurements would be fine but in case measurements do not turn out to be nice, you would need to make adjustments in your plan. Do not hesitate to adjust, you are doing it for the first time and mistakes would happen. You just need to make sure that no mistake is repeated.


As a tip, remember that the digital world today runs on latest tools, and keeping yourself updates might save you a lot of time. As soon as you hear about a new approach towards business, try it in your business, you might get better returns than ever before.

Social Media Vs Social Networks As Marketing Strategy

Future oriented planning is a must have when you are planning to start up a business. Very few researchers make targeted goals. In such situations, two things that play in the mind are social media marketing and content marketing. While content marketing refers to the quality of briefing that you can provide for your products and services, social media just helps to gather more people and generate the prospective within them. Many times, social media is not limited to just the ‘known circle’ rather expands to unknown people who can be befriended and won over.


In the same perspective, one may also hear social media and social network at the same time. However both are completely different from each other and are the two faces of a single coin.




Social Media and Social Networks- What is their role in content marketing?


Social media plainly refers to creating strong quality content so that they can be read on and passed across different people. Social media just creates a tighter bond wherein the people interacting among each other, be it the owner or the public interact among each other. WordPress is one of the best social media used widely nowadays as here people can even leave comments and discuss on a topic as a forum and share reviews. The content even sometimes gets passed over to several other networks which increase its popularity.




Social network on the other hand is a form of social media. The term is also sometimes simplified to social media marketing which means promoting your stuffs on someone else’s website. Few best social media marketing websites are Twitter, Facebook, LinkedIn and Google+. This type of media marketing is quite fast and gives you immediate results, sometimes within few hours.


When we already have so much of ballyhoo for social media marketing, it is sometimes a myth that only promoting your stuffs and ideas through social media will give the best possible results. The results are not up to the mark or are unexpected at times. Here is a description about how the social media marketing sometimes gets flopped.




A Case Study


For example, you have generated a website and you are trying to work hard on bringing traffic to your page. For that reason, you keep writing straight-out for long hours in a day. All you need is large number of hits on your link. The larger the numbers of page clicks are the more is the site’s eCPM (effective cost per mile). Suppose, initially your page gets 3,000 views in a single month which can even be increased by uploading the content in social media marketing portals such as Facebook or Twitter, which have several members in them who keep on hovering the mouse for long hours in ennui.


If you keep on continuing writing your content on different social networking sites, then it certainly can help you to gain more profits. On the flip side, it might also be quite irritating for many people. Ultimately, what you get is increased number of page hits. Suppose the page hits increase to 35,000 per month. Isn’t it really fascinating?


However when you look into the deeper aspects of things you may notice that while promoting you spent few extra minutes every other day. The total number of hours spent on promoting is directly proportional to the number of page hits you get. Now the irony is when you go on diving 35,000 page hits from the initial 3,000 and then divide it by the time you took for promoting, you might sense the losses.


On a conclusive note..


Initially it is super exciting to observe more traffic accumulating over your webpage, but gradually the cumulative hours you spend over internet for just promoting your content is not worth it. Sometimes the traffic generated doesn’t perform and it becomes a red ink for the time you actually spent on it and sometimes you don’t even get paid enough for the per hour work done.


Content marketing is the newest trendsetter which has helped a lot to win the prospects over. Through content media you just provide knowledge to people in their field of interest. This is also a part of social media, but much developed and fruitful. The benefits of content marketing are vast as these can be used for a combined action for posting, publishing, promoting and popularizing content, all in the same time.

Optimize Your Social Media Marketing With Free Online Tools

Digital marketing is nothing without potential visibility and if you are on the social media then you need some tools to do the job for you. Are you in search of a no nonsense tool? Do you need a way to get more productive to find time for other business related activities? Well, then you are not the only one. The popularity of assistive technology has boomed in the social media marketing and proving to be the mainstream channel for internet marketers.


With the effective participation of social media, came the tidal wave of social tools, each with its own distinguished feature. Professionals who took social marketing to an all new level needed something that was simpler and quicker.


Reasons that you should give these social marketing tools a try:


  • For increasing efficiency
  • For increasing effectiveness
  • For increasing productivity
  • Better responsiveness
  • For collaboration
  • For continuity
  • For increasing scale and scope
  • For easy execution


It is quite obvious that pros are making use of these tools to make the most out of it, so what are you waiting for?


On social media, improvement is equal to success and no matter what your service or business is; success on the web could mean bigger profit. But if you are like other social media users and not interested to spend a big amount testing these applications and software then know more about the tools that can give you great results. Though there are no free tools available that covers all the aspects of social media marketing, so a combination of specialized tools can cover everything you need for your marketing campaign.


Here are few areas that you can improve with assistive technology:


  • Listening– People talk on social media and you cannot control it whether you like it or not. Listening will help you structure your content into better opportunities, identify negative conversation and find ways to minified or alleviate them.
  • Engagement– Social media is all about interaction, the value of your content is realized through active participation. With so many online users, it is easy to lose track but the tool allow you to maintain timeliness and immediacy.
  • Marketing– Social media investment is all about returns. To accomplish social media marketing successfully, the contribution needs to be planned, managed, executed, optimized and reported well to deliver results.
  • Reporting and analytics– Whatever marketing tactic you use, it should be measurable else you will not be able to calculate your investments. Creating a meaningful data from the marketing tools is vital, and then finding correlations and planning the net step can produce positive outputs.
  • Influencing– Business values are created with people’s action on social media. Creating influences on attitudes, behaviors and perceptions needs to be done meticulously. Managing social media without assisting tools is like a technician without a toolbox.


Here is a list of recommended tools that you are sure to like at the very first go. And if you have any questions, yes, they are free to use, no limitations and this does not mean promotional period of free trials.


Social mention




In the first look, the tool appears low on the features. But wait!!!


Social mention is one powerful tool when it is about listening to social landscape. When you type your web domain or article title, the in-built search engine will scan the web to search mentions for your content. There are many settings and preferences to refine the search and reach specified results.


Listening of social media is not a common practice. You will have no idea of what to talk and reply unless you understand what your consumers are conversing about. Social Mention gathers information and you can use that for future marketing. So now you can create that positive impact by knowing what is being talked about your content on social media.






This is a new management tool that has hit the market. Only few months old, it has few rough edges. The platform is free and developed continuously. More tailor-made functionalities are to be added in coming weeks. It has some set features that can assist you in your social media campaign. If it is startup marketing, this particular tool is what you need.






This is one of the initial social media management tools available to internet marketers and today the most popular of all. The tool has developed with time and proved to be a reliable platform. Free plans allow you to enjoy all its features and you get to enjoy a single interface that can help you integrate 5 social profiles.  The tool creates and sends content across all profiles even when you have no access to internet. Another great feature is the list function. It gives you the access to create multiple communications with specified audiences and helps target a segment of particular people.






This is an ideal search engine for shared content and social posts. This real time aggregator is good to search published content so that you can sort out the relevant one and sees its influence. The tool is the only one that gives you the access to entire data stream of Twitter. You can easily compare your visibility with your competitors and see who is being searched more.


Topsy is an ideal tool for brand reputation. You have instant access over social conversation and analyze your content that was spread among your audiences.






This tool will help you understand the activities on Google and offer extensive statistics on your influences and performance. You can view the profiles that are highly ranked, communities and ages and check posts that were re-shared. CircleCount is beneficial to understand your personal data and have an insight about interaction and participation on Google+.


Create your own circle and CircleCount will track it for you. You get complete information regarding your followers and profile, the performance of your posts on the web.


Whether your social media marketing is based on reputation, brand awareness, lead generation or sales, these free tools can improve your overall performance. Research carefully and see which tool suits you the best for your marketing campaign. Every tool asks for different set of skills; if done properly, you are sure to gain success on the social media.