Getting Started with Internet Marketing on a Budget
If you think internet marketing is expensive, then you have come to the right page. On the surface, at least, internet marketing does seem like a costly thing to do. You need to invest on PPC (Pay-per-click) advertising, SEO campaigns and many more. The truth, however, is fairly different. Internet marketing doesn’t have to be expensive for it to be effective.
A good way to start your internet marketing campaign is by blogging. By sharing valuable content to the public, you are attracting more traffic and increasing your site’s credibility. It doesn’t have to be complicated as well. You can share how-to and short tips related to the products and services you are selling. You can also share industry-related news or tips in general.
Once you start posting blog posts on your website, you will see an increase in traffic almost immediately. This is because search engines will pick up those updates and rank your site higher in search results for relevant keywords. Everything is done generically.
Leverage Social Media
Social media is the hottest tool of internet marketing these days. You can connect with your users directly, share content to the public and market your site effectively without spending a dime. You don’t even have to hire a social media expert; simply manage the account yourself to get started.
The key to successfully reaching new audience through social media is communication. Don’t hesitate to communicate, reply and ask questions to the users on your social networks in order to gain more audience. Do cross-posting and cross-promotions with other brands on social media to expand your followers even further.
Use Email Marketing
I don’t suggest spamming random email addresses with promotional mails. What I’m suggesting is building a target oriented mailing list that you can use to keep promoting your site as well as the new content you post on it. Email marketing is still one of the easiest, most affordable ways to market your site.
Services such as MailChimp allow you to send newsletters – thousands of them – for free. These are the best places to start. Put a Subscribe box (or popup) on your site and start building an effective mailing list for your brand. Once you start sharing viral content through the mailing list, you can reach new audience as well.
Send Out Press Releases
One last tip I can give you about doing internet marketing on a budget is to use press releases and connect with other blogs, news sites and various websites in the industry. By sending out press releases upon launching a new product, service or feature, you can increase your media coverage substantially.
Not all news sites will write your story. The target is not to get all of them to write about your new product or service, but to get at least 10% of them interested. You may not be able to get media coverage the first time, but you are already building a relationship with these websites. Communicating with them in the future should be much easier to do.