Google’s Matt Cuts On Relevance Of Backlinks On Ranking

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If you are aware of or studied SEO, you might have come across the term “backlink”. Every now knows the importance of backlinks on Google algorithm and Google searches. This one of the major reasons why webmasters focus on links in their blogs and websites to manipulate its advantage. Backlinks have gained so much importance that it is now acting as the building blocks for good ranking. Webmasters ate worried and have discussed in case Google plans upon making the use of backlinks a spam and filters in our of the search results.





A recently query posted by Matt Cutts, head of search spam, answers a question posted by a webmaster.


“Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out.


In response, Matt says that there is no version as mention in the description which is exposed in public. Google has perform some experiment internally by turning of the linkage data but the quality is quite worse.


He even said that, lot of noise and spam enters the search ranking of Google as a part of backlink building. But most of the part of backlinks brings quality and is a huge win to the search results. Google has experimented with the idea of turning of the backlink relevance, but for now it still stands to be a vital indicator that allows most topical, relevant and best search results.


Check out the video to hear Matt’s own words on the same.




Good backlinks are quite important if you are looking for high ranks n Google or be it any other search engine. Can you think of a Google search ranking where Backlinks did not matter? For us, quality backlinks make a lot of sense. Seeing that they have given so much of time and effort to fine tune this algorithm so switching it off wouldn’t be a good idea and getting low quality as results.


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