As most of you should already know, companies today often come with their own website, as well as a handful of useful social media websites that are used to assist in spreading the word about their business and creating brand awareness. However, although having a Facebook page as a small company today may be perfectly common, finding the right content to break through to your target market and keep them coming back for more, is a rare occurrence. The unfortunate truth is that most of your fans don’t actually spend a lot of time reading or even seeing your content on Facebook. So how do you make sure you optimize the fantastic social media design and offer up wonderful content every day?

Write Content the right way

The first and most important aspect of content writing is being relevant. You can choose the best words and select the best tone of voice to reach out to your target market, but nobody is going to be interested in what you have to say unless you’re talking about a topic in context. This means that your Facebook business group cannot update its status talking about the weather or what the marketer is having for dinner, when he or she should be focusing on real estate, or whatever industry the business exists in.

Furthermore, it’s a good idea to keep up to date with promotions, events, holidays, and other exciting marketing techniques for your audience, as this will help you to keep your market engaged throughout the year. Try and present answers to the most common problems your customers have, and if you don’t know what they want to learn about, then ask! Some of the other things you should ensure you do with each post include:

• Making sure that you don’t go over 205 characters. This is the longest your message on Facebook can be in a status. However, if you don’t want it to be truncated at all, you will have to cut the number down by about one hundred characters.

• Providing interesting and engaging information that your audience is going to want to know more about. If you’re linking to a blog page, make sure that your reader is going to want to continue reading after the first hundred characters of teaser-text.

• Call your readers into action. This means asking people to let you know if they agree with what you have to say, to give their opinion on certain things or share if they have something to add. However, this doesn’t mean that you should tell your readers to ‘like if’ something, as Facebook has recently begun to punish groups who try to hoard their followers ‘likes’.

• Try including images with your posts, pictures can catch a readers eye more readily than a paragraph of text, and get someone interested in what you have to say. Usually, it’s a better idea to use an original picture than something you have simply found floating around on google.