Tips for Writing Engaging and Effective Website Content


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When it comes to producing amazing content, the primary thing to know is what your readers want to read about. It’s no good putting paragraphs or pages of information out there that nobody is interested in, as that way all you’re going to get is a couple of dismissive glances at best. Writing for a content writer should not just be a way of generating a good source of income, it should also be a passion and a form of art that they feel blessed to be a part of. The best content writers you can find will be the people who absolutely love what they’re doing, and happy writers make for amazing texts.

 

Tip One: Use the Right Words

 

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Sometimes, writers get so caught up in meeting their preferred word count that they forget about what really matters: Quality. If you can use a word to describe something instead of a convoluted phrase, do it, and try not to overwhelm your readers by explaining the same issue repeatedly, as this can get irritating very quickly. Remember, you should have a good balance of both quality, and quantity, not just one or the other.

 

Tip Two: Say ‘Your’ instead of ‘Our’

 

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You’re going to get a better reaction from your audience if you seem as though you are talking to them from a faraway place. Seems strange, but if you’re talking about a particular topic, your readers want to believe that you have a specific expertise in that area. However, by no means should you make your readers feel like they are less important than you.

 

Tip Three: Don’t be ‘too’ serious

 

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Depending on the topic that you’re covering, you can always try to add a little bit of light humor into your content to make it all the more engaging. However, there are a few things you need to remember if you’re going to attempt comedy:

 

  • Make sure that it’s natural (not forced)
  • Make sure that it’s relevant
  • Make sure that it is not offensive in any way.

 

Your readers deserve a little smile every now and again, so give them a reason to giggle if you can.

 

Tip Four: Add A Little Mystery

 

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You don’t have to give your entire article away within the first one hundred words. If you can, try leaving a question to linger in the area throughout your first couple of paragraphs, without simply being evasive. Excite your readers and make sure they want to continue reading to found out more on the subject you’re writing on. If you were writing a novel, you’d need your readers to keep turning the page, one after another, and the same thing should apply to online content, although it usually comes in a much more succinct format. Link your readers from one paragraph to the next with mystery and intrigue, and at the end of your article, try to leave them wanting more, without making them feel like their main question hasn’t been answered.

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