If you really want to make an impact on the online business sphere today, then you need to be ready to learn the various facets of internet advertising and web presence. An essential part of this process will be figuring out the best content marketing concepts for your needs. Different people will have different requirements when it comes to offering the right amount of content, at the right times, in the right locations. However, one thing that all content must have in common is that it is relevant, useful and valuable to your reader.

Once, it was easy enough to pack your blogs and articles full of the right keywords, therefore manipulating search engines to place you at the very top of the results pages. Today however, achieving online success is far more complicated. It requires a direct focus on producing excellent quality posts that your readers will enjoy, and generating organic visibility. Part of this will require you to establish a relationship with your clients, which allows them to trust you, show interest in your products, and give you the valuable interaction that you need. Here are a few ways to do that.

1.) Conduct Surveys

If you have a reasonable amount of visitors approaching your website on a regular basis, or various connections through social media outlets such as Facebook and LinkedIn, you could find that running surveys is incredibly useful. By asking your readership directly about what they’re interested in, what they care about, and what they would like to see, you are showing your audience that your company puts them first. Conduct surveys that are relevant to your needs or business, and publish the results regularly on your website, alongside personal commentary.

There are plenty of tools for creating free surveys available online today, as well as options that are offered by LinkedIn and Facebook directly.

2.) Write an FAQ

Take some time to sit down with your team and establish the questions that appear most often in regard to your services or products. A frequently asked questions sections can be incredibly useful, as it helps to develop organic visibility, and offers a way to make customer service simpler.

If you have quite a few questions in mind, and the answers are going to be somewhat complex, you should consider developing a system where the questions are on one page, and the question is repeated with the answer beneath on another page. This will not only make the process of reading simpler, but it will also help to boost your search results by focusing on each HTML page separately.

3.) Newsletters

They may seem like old-school forms of contact today, but newsletters are just as useful now as they have ever been. Having a newsletter is a great way to make sure you’re keeping in touch with your current prospects, clients and more. Newsletters also deliver new opportunities for you to add content to your website, as you can add the content from the newsletter into a certain section or page. It’s a good idea to include a HTML version of your newsletter that makes it easy for people to see what you’re offering and what you’re trying to achieve. Don’t forget, newsletters should be:

• Personal
• Interesting
• Engaging
• Informative
• Fun to read