How to Use Guest Posting to Drive Traffic to Your Site
When it comes to online success, there are few things as important as traffic. Getting more people to visit your website on a daily basis, stay there for longer and indulge in the activity that you want from them, such as purchasing items or services, is the lifeblood of your internet based business. You can sell the best products around, produce the best services, and write the most amazing reviews, but if your website does not generate enough traffic, then it is effectively worthless. Some people rely upon having a great, search engine optimized content to drive visitors to their site, and while this can be an extremely lucrative way of generating traffic, it is not the only option available. Guest blogging can be a great way to get your name and your website out there for other users to see, building your reputation.
Firstly, Determine What You Want to Achieve
When you’re getting started in guest blogging, it is important to remember that it may take some time for you to start seeing results. Because of this, it is important that you are very careful about the work you do, tailoring each post to work towards your eventual goal. Your very first task will be to decide what your goal for guest blogging actually is. Knowing your goal ahead of time is absolutely essential when determining the kind of blogs you will be submitting your guest posts to. For example, if your blog, company, or service concerns computer technology, it is probably not a good idea to start providing guest posts to fashion blogs, and vice versa. These are three of the main goals when it comes to guest posting:
- Getting exposure, so as to drive new traffic back to your website
- Positioning yourself within well-known groups to establish yourself as a name in your particular industry
- Using Guest posting to build back-links for your website.
Really good content could allow you to do all three of these things at once, but it is important to remember that if you are trying to achieve the first or second goal, you will need to find blogs to guest post on that have a large and active audience.
Submitting a Great Guest Post
A common query when it comes to guest posting is whether or not the best content should be used on your actual webpage, or for the guest post itself. Often, the answer to this question depends on the kind of blog to which you are submitting content. For example, if the blog you are writing for often uses several 600 word blog posts with various screen shots then your post should be similar to this. If the blog, on the other hand, has brief, 300 word posts with one or no images, then you should also tailor your post to suit this.
Remember, when you’re writing a guest post for another blog, you should try to think of it as something that is not entirely about you. Don’t direct attention towards your services, products or businesses on an excessive scale, simply provide information that readers would want to know about. Usually, it can be a good idea to save any information about yourself and your business for the author bio at the end of the post.
Make sure that you format your post to suit the ones that already exist upon the website. Before you write anything, take the time to look at the posts on your target blog, paying attention to whether they use bold text, images, quotes, headers, sub-headings, or any other kinds of special formatting. Research completed, you should be able to adjust your writing to meet the current standard of other posts on the site.