Tips for Online Marketing with a Paid Search Campaign

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If you’ve heard of pay per click advertising in the past, you will know that the concept involves carefully selecting a number of keywords and ensuring an ad will appear whenever someone searches for that word or phrase in major engines like Google. You should also be aware that pay per click advertising requires you to come up with a cost that you are willing to pay for each click. The benefits of these campaigns can be numerous, driving new sales, generating leads and developing awareness for your brand. However, if you’re going to be paying cash, then the least you can do is make sure that you’re getting the most out of your campaign. Here are some tips that will help you to turbo-charge your paid search efforts.


Make Appearances at the Right Times




If you can, try to adjust your campaign so that it is aware of your target market’s peak usage times. If your ideal audience usually looks for your products somewhere between 7am and 7pm on weekdays, then you should only be showing your advertisements during these times. Usually, within the edit campaign settings option in Google, you will be able to choose your ad schedule, which allows campaigns to be turned off and on at specific times.


Be Cautious with your Keywords




Although keywords are not used in the same manner that they once where to improve SEO, they are still incredibly important. Various tools are available online that will help you to track down specific phrases or semantic queries that are being used by your audiences. You might pay to use some tools, or simply use Google’s Keyword Tool for free. All you have to do to access this is type your term into the search bar, and you will instantly be gifted with variations that other people have searched for.


Create Long-tail keyword terms




Another helpful part about using the Google AdWords keyword tool is that you can track down the long-tail terms that you need. These are the ones that appeal to users who are searching for specific or niche items. If your budget is particularly limited, it’s usually a good idea to avoid paying for the high-cost generic terms, and instead try to gain your traffic from people who are making very specific searches.


Be Seasonal


Sometimes, a particular product or service is going to be more popular during certain times of the year, because of holidays, changes in the weather, or large events in your local area. If your business sells something that is susceptible to these changes, you might want to enhance your budget during these high-demand times, so that you can reap more benefits.


Remember the AD Copy





Once you’ve selected your high-quality keywords and figured out the starting point for certain campaigns, you should find that your pay per click ad starts to appear higher in the search engines. Remember, Ad copy is essential, it is an important way for you to differentiate yourself against your competitor. Make sure you use terms that are:

  • Distinct
  • Clear
  • Descriptive
  • Unique
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